How To Make a BETTER Sales Video

How to make a talking-head style video BETTER in 4 easy steps.

If I can clarify one point first … I’m not an advocate of using the talking-head style video for a sales video.

They’re GREAT for testimonials.  That being said … let’s move on.

TRANSFORM YOUR TALKING-HEAD VIDEO INTO A POWERHOUSE.

There are four steps to this process.  You’ll see how to do it yourself … or if you’d rather have me do it for you, please let me know.  The best way to reach me is on FACEBOOK.

Step 1.

If you have already recorded your webcam video and there is background noise, the best way to remove the noise is in an audio editing program.  My favorite is Adobe Audition.  Others will do the job just fine.  Select a NOISE REMOVAL TOOL.  Most of the time you’ll find this in the effects plugins.  When removing noise, be careful to always do a BEFORE & AFTER comparison because it’s easy to remove too much noise, and make your audio sound like it’s garbled or under water.  Generally speaking DON’T remove ALL the noise.  Sometimes even a 30% to 50% removal is enough to make it sound significantly better.

Many audio programs will open a video file.  While you can’t edit any of the visuals, it WILL allow you to tweak and edit the soundtrack for your video.

Step 2.

Jim’s new video opens with some MOTION VIDEO ELEMENTS from volume 8.  They are available here.  He used a blue background for the video, from the same collection.

These were added to the timeline in a video production program (just about any one will do the trick).

The original (talking-head) video was added to the timeline … this time with the cleaned audio track.

A CALL TO ACTION was selected also (from MOTION VIDEO ELEMENTS) and added to the end of the video.

Step 3.

A little high energy music was added.  A 30-second clip through the intro, and the same one was faded back in at the end of the video.  This piece is available at PLR MUSIC.

Though the cleaning of the audio (step 1) was done in an audio editor, the music was added in the video software.

Step 4.

For some customization, Jim added his URL to the bottom of the entire video, and a few CUSTOM MOTION VIDEO ELEMENTS.  (Video Elements used in packages can be ordered as a custom edit – YOUR WORDS from an EXISTING TEMPLATE.)

DONE!

Upon completion, the video was checked, and then rendered (output from the video program into a watchable video clip).  From there it can be added to your web site, shared on FaceBook, or uploaded to YouTube.

 

HERE ARE THE BEFORE & AFTER VIDEOS.

Before:

After:

 

HOW TO GET YOURS:

Option 1:

If you’re a “do it yourselfer” and want to transform your videos into a powerhouse like this one, you can check out MOTION VIDEO ELEMENTS Volume 8.

Option 2:

For three people only … I’ll fix your fix up your video and deliver your transformed version, ready to go.

Or if you aren’t sure where to start – we can start from scratch.  I’ll do it WITH YOU or FOR YOU. (Your choice).

Details here

Marketing In These Self Improvement Niches

Do you market in NON-IM niches? Then these audio recordings with transcripts are just for you!

SELF IMPROVEMENT NICHES:

  • Self Promotion Squeeze page “audio” included!
  • Self Promotion 1 (2:46)
  • Self Promotion 2 (2:32)
  • Self Promotion 3 (2:44)
  • Self Promotion 4 (5:02)
  • Goal Setting 1 (4:20)
  • Goal Setting 2 (4:42)
  • Goal Setting 3 (4:28)
  • Goal Setting 4 (3:18)
  • Goal Setting 5 (4:04)
  • Audio for squeeze page (goal setting)
  • Medical Careers 1 (3:28)
  • Medical Careers 2 (3:26)
  • Medical Careers 3 (3:58)
  • Entrepreneur 1 (3:56)
  • Entrepreneur 2 (5:40)
  • Entrepreneur 3 (3:59)
  • Audio for squeeze page (entrepreneur)
  • Stress Management Ecourse Introduction audio (1:46)
  • Take A Deep Breath 1 (4:34)
  • Take A Deep Breath 2 (4:00)
  • Take A Deep Breath 3 (4:14)
  • Take A Deep Breath 4 (6:04)
  • Conclusion audio (1:34)
  • Quit Smoking 1 (2:26)
  • Quit Smoking 2 (2:06)
  • Quit Smoking 3 (2:50)

DATING NICHES: 12 Pack – online dating, and dating after divorce:

  • Dating After Divorce 1 (6:28)
  • Dating After Divorce 2 (5:26)
  • Dating After Divorce 3 (3:50)
  • Dating After Divorce 4 (3:30)
  • Dating After Divorce 5 (5:38)
  • Dating After Divorce – tops for men (4:14)
  • Dating After Divorce – tops for women (4:14)
  • Online Dating 1 (3:26)
  • Online Dating 2 (3:24)
  • Online Dating 3 (4:26)
  • Online Dating 4 (4:58)
  • Audio for squeeze page: dating after divorce

SELF PROMOTION STRATEGIES (included above in the Self Improvement Combo Pack):

  • Squeeze page “audio” included!
  • Self Promotion 1 (2:46)
  • Self Promotion 2 (2:32)
  • Self Promotion 3 (2:44)
  • Self Promotion 4 (5:02)

Samples of these niche audio recordings – and details about a PLR license.

Hardware – Choosing a Microphone for Voice Over Recordings

What hardware YOU need will depend on your application.  But in every case you need a good quality microphone.  The choice and selection is vast and there’s good reason for this.  Different mics SOUND different.  In addition to many manufacturers, there are different types, different purposes, and of course a variety of sizes and shapes.

When it comes to manufacturers, my first instinct is to go with a specialist in recording equipment.  Shure, EV, AKG, Samson, Rode just to name a few.  Personally I wouldn’t be purchasing a mic that is made by a computer manufacturer.  Although they may make a great mouse or keyboard, they just don’t have the years of experience at producing a quality microphone.  In my case I have several mics, but they are all pro level.

The next thing you need to decide on is the style of mic.  Do you want one in a headset?  On a stand?  Or a lapel mic clipped to your shirt?  In my case I prefer one on a stand.  But for micing for video, you could use either a hidden lapel mic or a condenser mic designed for that purpose.  In all cases be sure to get a mic that is suited for SPOKEN VOICE … not live singing or micing an instrument.  Since the explosion of the home recording market, the prices of quality mics have really dropped because the market has increased.

In addition, a number of manufacturers are now coming out with mics specifically for podcasting.  One of the best I have seen (or heard) is the Rode Podcaster.  The reason, is that it is a great mic, and has a built-in headphone jack – right in the body of the microphone.  The price on this mic is in the low $200’s.  And since it is a USB mic, you won’t need a high-end sound card or mic preamp to plug into.  (more about that in the next section). All you need is a USB cable … which is included, and a mic stand.  Now one word of caution.  This mic is VERY heavy.  Be sure the mic stand you will use is able to support its weight.

Creating Top Quality Internet Audio for e-books, podcasts, video narration and more

Perhaps you are here today because you have made some YouTube videos that look great … and sound bad.  Maybe you would like to start a podcast.  Or maybe you’re an e-book author and would like to record your own creative works.  Or perhaps you heard some of the products that your competitors released and thought to yourself .. “hey that’s not all that good!  I can do better than that!”  But whatever your circumstances, this series of blog posts will educate you on what the masters do … to produce great audio.

Is audio quality important? Absolutely.  And producing a quality product will help YOU to stand out from your competitors.  As well as provide your customers with a product that is CLEAR and easy to understand.

One of the most basic skills in the world of video is the ability to make good, clean recordings of the spoken word. You may have some of the best camera work, special effects, titles and graphics in your videos, but if your viewers can’t understand what’s being said, then all that hard work you put into the visuals will be in vain.

Consumers today spend a lot on their audio playback equipment.  Whether it’s in our cars, for our computers, our home theatre surround sound systems, or even that newest portable media player we take to the gym, we like our audio to sound good.  And because professional recorded music is at such a high level of quality today, our ears are used to hearing great quality audio.

When it comes to video, it is a proven fact that good audio will improve how the consumer enjoys or perceives your product.  Studies have been done where they have compared identical videos; one with good audio and one with bad audio.  The viewers were told that they were to judge the quality of the VIDEO and provide their opinion on the difference in the two versions.  Although the video quality was exactly the same, the test market said that the one with the better sounding audio actually looked better than the other.  So audio really DOES affect how your video LOOKS!

PLR Music and Audios – Celebrating TWO YEARS

Since launching two years ago, PLR Audios Platinum boasts to be the number one source for PLR Music and Audios.

Its Archive of music and audios with private label resell rights now tops 1 GIG plus each month there’s 20 Featured Audios with PLR.

More info:www.plrmusic.com

PLR Audios for download

New PLR’s in MP3 audio format available now for download on the niche archive page:

Assorted Niches:
Photoshop 1 (with your choice or MRR or PLR rights)
Photoshop 2
Golf 6
Golf 7
Golf 8
Golf 9
Golf 10
Medical Careers 1
Medical Careers 2
Medical Careers 3
Dating After Divorce 1
Dating After Divorce 2
Dating After Divorce 3
Dating After Divorce 4
Dating After Divorce 5
Online Dating 1
Online Dating 2
Online Dating 3
Online Dating 4

Self Improvement Niches:
Goal Setting 5

Internet Marketing “make money online” Niches:
Email Marketing 1
Email Marketing 2
Email Marketing 3
Email Marketing 4
Email Marketing 5

Login here to download these professional audio recordings with a choice of Master Resale or Private Resale Rights.

New Variety Collection Of Royalty-Free Music

Brand new collection of 101 Royalty-Free music files.

Select a personal-use license or resell-rights license.

Media Studio Generators includes royalty-free music from a variety of genres including:

  • Orchestral
  • Funk
  • Urban
  • Electronica, and more

A full track list and samples are right here.  >> more info and listen to samples


Become A Voice-Over Artist

In the world of info-products in audio form, there are many types of products to consider.

Everything from podcasting, to interviews, and web site greetings to audio e-books. One question often asked, is whether or not a person should do their OWN voice overs or whether they should hire a professional voice over artist.

If you have decided you’ll be doing your own, then today’s post is just for you! I’ll be answering some of the common questions that people ask about launching a new career as a voice over artist.

Transferable Skills

What types of skills are transferable to becoming a successful voice over artist?

Although it may be obvious, but it’s still worth mentioning that it begins with the voice.  Some of your past experience might make this an easy transition.  Ideally you would have some past experience at PUBLIC SPEAKING (into a microphone).  Here are some examples: radio announcers, musicians, vocalists, teachers, public speakers, trainers, podcasters, and so forth.

The common element in all of these careers is that you already have a command of your voice, understand voice projection and have a clear command of your language.

What do I do if I don’t have any experience?

If you don’t yet have any experience, consider joining your local chapter of toastmasters.  Although your speeches aren’t typically recorded, it will provide you with invaluable public speaking experience.

Software Required for Voice Overs

Prior to purchasing expensive recording software, yes it’s a good idea to start with the free audio editors.  As you gain more experience your wish list will grow also, and you’ll learn what other features you would like to have.

PC Users:  The place to begin is AUDACITY.

Mac Users:  Macs today come complete with GarageBand installed.  Garageband v3 also has some pre-built podcasting tools such as “ducking” which fades the background music as you speak.

For additional information on internet audio and voice overs, grab your free 7-part e-course.  Discover How To Turn E-Books Into New Money Makers.