Some big bold claims were made by YouTube’s Robert Kyncl, the head of global partnerships, took the stage this year at CES 2012, citing that 90% of all web traffic will be video. Isn’t that enough to get any marketer off the couch and using video in their arsenal of marketing tools? Fact remains, that in 2007, 51% of google searchers were looking for video, and now in 2012, online video is part of our daily diet.
90% of all web traffic will be video. That’s just a huge, gaudy number designed to do one thing: get your attention. In my case, at least, mission accomplished.
But he didn’t stop at just that.
YouTube also logged a trillion hits in 2011. A trillion… with a “tr” in front. I love when YouTube drops statistical bombshells like this. Plenty of new statistics are now out, and fact remains that video is IT. PERIOD.
Video Or Die?
There’s no guessing what that means. It means video is not only the content variety of the moment, it’s the content variety of the future for years to come. It means video is everything, and any business–big or small–that refuses to believe that is taking a huge risk of being forgotten. Publishers are becoming brands, brands are becoming publishers… and it’s all video.
It’s a known fact that using audio and video in your online marketing can boost your conversions by 600% or more. Here’s why:
Television has turned many of us into audio learners. As a result, when we arrive at a web site with pages upon pages of typing, it looks like WORK to read what’s in front of us.
Enter the age of the Sales Video. Most sales videos are under 3 minutes. They start with a snappy music intro, and just like in writing any sales message, you need to grab the attention of your audience.
If your sales video will have a voice over, then your music intro should be short (under 30 seconds). But in all cases it should be clean, and well-produced, to present your best possible image. More about launching your product with a sales video.
A QUESTION OFTEN POPS UP: “How do I add music loops to my internet sales video?”
Answer: it varies depending on what software you’re using. Some software has the ability to LOOP (repeat over & over) the loop. If your program doesn’t, then you just insert, insert, insert.
Sometimes a person works EXCLUSIVELY within a video suite. In the example video I gave (in the wso offer post) I intentionally only worked within the video program. I wanted to demonstrate that no music editing skills were required to make that video above.
However most video editors allow you to run a video suite and audio suite simultaneously, and work back & forth between them. (Adobe Premiere works VERY WELL with Adobe Audition.)
I have a different product called LOOP OF THE WEEK. That collection comes with intros, endings, band clips, drum clips etc. Each week a new file set is delivered that is designed to work “together”. The editing process that you have asked about is a similar process to what you do with the “Loop Of The Week” collection that I have – and I DO have a training video for that. It runs about 8 minutes – check in particular the section about the 4 minute mark:
Producers of quality audio and video products have known for decades that our emotions EASILY reached when sound effects are added to our media productions. Even going back to the days before television, and every family huddled around the radio for entertainment, sound effects were a huge part of each radio show.
They add AUTHENTICITY. This makes what you’re hearing seem more real.
They add CONNECTIVITY. They can stir up fear, tension, happiness, excitement, anticipation, and just about any other emotion that you’re hoping that your audience has. When the audience connects with their emotions, then YOUR MESSAGE is more interesting, and has a better chance of leading to some type of action on the part of the viewer or listener.
They add STICKINESS. Your message has a better chance of being remembered. It sticks to their mind … and recall down the road is more easily achieved.
They add EXCITEMENT. Whether it’s a montage of holiday photos or an important sales message … guide your audience forward, into the path that you lead them. They’re more interested in your message!
