How to make YOUR sales videos GREAT!  Here’s 10 tips for you.

Music used in this video is called Magnitude (c) 2010, Ginny Culp.

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NOT JUST AUDIO!

Television producers have been using motion video loops and elements for years. Ever see those notices that warn about “viewer discretion is advised” etc?

To save time, they don’t make these from scratch.  They use PRE-MADE motion video loops.

And now that many internet marketers are producing their video advertisements, video demos, and video info-products, you’ll find many of these same VIDEO MOTION ELEMENTS in their arsenal of tools too.

MORE INFO

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In recent blog posts, I’ve talked several times about online video.

For several years now it’s been increasing by leaps and bounds … it CONTINUES to do so in 2012.

Here are some more statistics for you.

More info here

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Do you find Video Marketing an UPHILL BATTLE?

According to Online Video Marketing Statistics, adding video to small business profiles:

• Increases number of business profile views more than 100% (I think that is a conservative estimate)
• Increases number of profile clicks more than 30%
• Increases number of calls generated by more than 18%

Impressive statistics right?  So if that’s your business profile, then what about sales pages and squeeze pages?

In my own experience, I have seen the simple addition of video to a sales page increase sales by 600% or more.  So if these numbers are true, then why doesn’t EVERYONE use video EVERY TIME?

The fact is that video production requires a little more time, thought, tools and skills as opposed to text and graphics alone.  PLUS, I’ve even had comments on this blog where the readers have ASKED for more video.  So yes, I’ll work on that for you

If you’ve never created a video, then you might be wondering where you start.  In my case, I started creating PRODUCED home videos.  In other words, I took the home video we had shot with our digital camcorder, imported it into the computer, did some quick editing, added text overlays, some background music, and voila … a more interesting video to watch.

It’s a great place to start, and of course you can post your videos to facebook and video sharing sites such as youtube (and so forth).  And once you’ve got the hang of it then you can move onto the professional arena of creating a video to demonstrate or promote a product that you’re selling either online or offline.

Video production tools come in two varieties.

• There’s the kind that is software on your computer (sometimes free / sometimes expensive),
• and there are the web sites that generate video FOR YOU.

What categories of video are there?

• Motion video shot from your camcorder or smartphone (later on edited and produced)
• Screen capture videos that allow you to SHOW HOW to achieve XYZ task
• Photo montage videos that are a sequence of stills put to music
• Power point style … one screen after another of text, with a voice over message in the background
• Animated videos

Each of these categories of videos require different tools, different still sets, and of course they have a different purpose.  But in all cases, be sure to use material that YOU OWN, not images, video, or music, that you aren’t licensed to reuse.  If you have created the material yourself … then you’re good to go!

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Did you know …

• Online video viewers will reach 169.3 million in 2012
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012
• Mobile video viewers will reach 54.6 million in 2012
• Smartphone video viewers will reach 51.2 million in 2012

If you’re marketing online and you aren’t using video … you’re missing a MASSIVE audience that keeps growing.

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Do you market in NON-IM niches? Then these audio recordings with transcripts are just for you!

SELF IMPROVEMENT NICHES:

• Self Promotion Squeeze page “audio” included!
• Self Promotion 1 (2:46)
• Self Promotion 2 (2:32)
• Self Promotion 3 (2:44)
• Self Promotion 4 (5:02)
• Goal Setting 1 (4:20)
• Goal Setting 2 (4:42)
• Goal Setting 3 (4:28)
• Goal Setting 4 (3:18)
• Goal Setting 5 (4:04)
• Audio for squeeze page (goal setting)
• Medical Careers 1 (3:28)
• Medical Careers 2 (3:26)
• Medical Careers 3 (3:58)
• Entrepreneur 1 (3:56)
• Entrepreneur 2 (5:40)
• Entrepreneur 3 (3:59)
• Audio for squeeze page (entrepreneur)
• Stress Management Ecourse Introduction audio (1:46)
• Take A Deep Breath 1 (4:34)
• Take A Deep Breath 2 (4:00)
• Take A Deep Breath 3 (4:14)
• Take A Deep Breath 4 (6:04)
• Conclusion audio (1:34)
• Quit Smoking 1 (2:26)
• Quit Smoking 2 (2:06)
• Quit Smoking 3 (2:50)

DATING NICHES: 12 Pack – online dating, and dating after divorce:

• Dating After Divorce 1 (6:28)
• Dating After Divorce 2 (5:26)
• Dating After Divorce 3 (3:50)
• Dating After Divorce 4 (3:30)
• Dating After Divorce 5 (5:38)
• Dating After Divorce – tops for men (4:14)
• Dating After Divorce – tops for women (4:14)
• Online Dating 1 (3:26)
• Online Dating 2 (3:24)
• Online Dating 3 (4:26)
• Online Dating 4 (4:58)
• Audio for squeeze page: dating after divorce

SELF PROMOTION STRATEGIES (included above in the Self Improvement Combo Pack):

• Squeeze page “audio” included!
• Self Promotion 1 (2:46)
• Self Promotion 2 (2:32)
• Self Promotion 3 (2:44)
• Self Promotion 4 (5:02)

Samples of these niche audio recordings – and details about a PLR license.

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Eliminating Noise In Your Voice Over Recording Environment

A common problem that internet marketers run into is that they create an audio or video product … run straight through the recording … and discover in the end that in spite of their hard work that the audio is isn’t the masterpiece they had hoped for.

Most often the causes are room noise (or echoes), noise from interfering equipment, and too much distance between the microphone and the subject.

Sadly once the recording is committed to tape (or nowadays your hard drive), it’s locked in.  Since attempts to remove the background noise or room noise are often not successful, it’s best to eliminate the noise BEFORE you start the recording.
If you have a very large room with lots of ambiance, consider adding a baffle or reflexion filter.  It is positioned behind the microphone and will help you produce a DRY vocal recording.  Alternatively, add a curtain rod close by, and hang a blanket to help isolate you from interfering noises.

All electronics will produce noise ..and the most likely culprit to give you trouble is your computer.  And if you’re recording to it … you can’t turn it off.  The solution is to either isolate it in an insulated cabinet, or to cover it with a heavy blanket when you record.  Most cooling fans make a lot of noise, and they’ll be part of your recording.

Don’t forget … turn off your cell phone … and tell your family “I’m recording.  Please keep the dog quiet and don’t knock on my door.”

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8 Common Blunders When Recording Voice Overs

1. The first and most common blunder a budding audio producer may make is where he gets his information from.

If you were going to build your very first home from scratch and had absolutely no experience, would you ask your neighbor for advice on how to build one?  That should only be the case if your neighbor works professionally in the home-building industry rather than someone who built a little shed in their back-yard.

The reason I say this, is that not every amateur audio producer realizes that they AREN’T putting out a quality product.  But with a few key steps they COULD be.

So when you seek advice … ask someone in the industry.  Go to a retailer that sells recording equipment, or call a recording studio … or if you are one who likes to visit forums, check out some that specialize in audio.

2. Another common blunder is using the WRONG microphone.

In the hardware selection in these posts about creating great voice overs I will go into further detail about how to choose the right mic for your situation.  But using a $150 stage mic (for live music) is equally as wrong as using a $10 headset mic.
3. NOT editing the audio. A comparison you may understand is writing a document or a book.  You edit and re-edit your work, crafting it to make it perfect.  With audio you should do the same.  For example, if you said “uhm” … then cut it out.

4. Using an internet (such as VOIP) service to record your audio. You will always get the best quality if you record direct to your own hardware.

5. Inexperience is also sometimes a blunder. Before recording your first audio narration, get some experience and practice.  As you record, remember to project your voice, and keep your tone and volume consistent.  When done, listen to your recording and note the areas you need to improve.

6. Not using a script. More about this in a later chapter.

7. Bandwidth is NOT an excuse. When you record, record the original audio in the SAME location where it is being spoken.  Internet recording WILL reduce its quality every time.  And when you release your files that you plan to sell … don’t send out cheap bubbling audio that sounds like it was recorded in a fish tank.  There is absolutely NO need for this to happen in this era where simply amazing recording tools can be in YOUR hands for very little expense.  Don’t sacrifice quality … whether it’s on the upload … or the download!

8. Another blunder is MUSIC. If you’re going to put music into your audio .. and you SHOULD … it must be royalty-free.  Don’t risk getting sued.  Purchasing a CD or MP3 doesn’t automatically come with distribution rights.  Commercial music does NOT come with the rights to use it in your own audio or video productions.  But again … more on this in the posts about the selection of music for your voice over recordings.

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Now available, Reseller’s Licensing for Music collection, Corporate Pack Vol.4.

Extremely popular this year, corporate and infomercial style background tracks for the internet marketer.

Not only licensed to use in your own commercial releases, with this reseller’s licensing, you too can sell the music collection.

Private Label Rights on Ginny’s music is available exclusively at PLR Audios Platinum.

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Music Collection with three bonus collections:  Business Culture – select a personal use license or a license to sell the collection.

Ready to add to your multi-media projects, this collection of royalty-free tunes is set to impress.

More info and samples

More info and samples

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