How to make YOUR sales videos GREAT!  Here’s 10 tips for you.

Music used in this video is called Magnitude (c) 2010, Ginny Culp.

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In some recent posts about online, you may have read some compelling statistics. It’s a fact that online video usage has been growing at a staggering pace year and after year. Fact remains, if YOU aren’t using video to share, show, and promote, then you are losing your audience, because they have come to EXPECT it!

How To Create THE MOVIE TRAILER EFFECT

First let’s define what is “the movie trailer effect”.  We can look at this in two ways … first, is the type of visuals and audio that go into producing the perfect movie trailer.  But second, is the desire to run to the movie theater and WATCH the particular movie.  And THAT’s more important.  Am I right?

There are basically four things to keep in mind:

1. Show something interesting that will appeal to a wide audience (help the audience visualize themselves watching that movie … some action scenes and some humor).
2. ALWAYS produce QUALITY WORK.  Now isn’t the time for low resolution pixelated work.  Poor images and audio will turn off your audience quicker than you can imagine.
3. Produce a PREMIUM sound track with music, sound effects (swells, bangs, swooshes etc).  It’s these SOUND EFFECTS that create the tension with the viewer and draw them in.  Once they’re engaged, they will keep their eyeballs glued, right through to the end.
4. Keep it brief.  Generally speaking, video promos should be less than two minutes.  Use the first 30 seconds to tell them WHY they want your fabulous product … and then strike into the exciting fast moving sequences.  Shock and wow them with stunning visuals, and then wrap up, with a CALL TO ACTION.  That’s exactly how the pros do it when they produce a movie trailer.  It always ends with a phrase such as “in theatres xyz date”.

Need some movie trailer sound effects?  Here’s two great collections for your sales and promo videos for online marketers:

AMPED-UP SWELLS

Thick and luscious orchestral and booming audio effects.

AUDIO SHOCKS

Bangs, impacts, and audio motions.

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Lights …. Camera … and insert FAT SOUND EFFECTS!

Producers of quality audio and video products have known for decades that our emotions EASILY reached when sound effects are added to our media productions. Even going back to the days before television, and every family huddled around the radio for entertainment, sound effects were a huge part of each radio show.

They add AUTHENTICITY.  This makes what you’re hearing seem more real.

They add CONNECTIVITY.  They can stir up fear, tension, happiness, excitement, anticipation, and just about any other emotion that you’re hoping that your audience has.  When the audience connects with their emotions, then YOUR MESSAGE is more interesting, and has a better chance of leading to some type of action on the part of the viewer or listener.

They add STICKINESS.  Your message has a better chance of being remembered.  It sticks to their mind … and recall down the road is more easily achieved.

They add EXCITEMENT.  Whether it’s a montage of holiday photos or an important sales message … guide your audience forward, into the path that you lead them.  They’re more interested in your message!

Listen to Samples from this royalty-free sound effects collection – and get more info.

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One of the quickest ways to create impact with your video productions is to add some top notch sound effects.

Seven Royalty-Free sound effects collections with 218 sound effects are now available:

Sound Effects and Stingers Volume 1

Sound Effects and Stingers Volume 2

Sound Effects: Impacts Volume 1

Sound Effects: Dynamic Drum Builds

Sound Effects: Producer Effects

Sound Effects: Synthetic Designs

Sound Effects: Swells and Swooshes

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