The experts are
ALREADY
saying
that in
2012 …

• Online video viewers will reach 169.3 million in 2012
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012
• Mobile video viewers will reach 54.6 million in 2012
• Smartphone video viewers will reach 51.2 million in 2012

That being said, here’s a little bit of HOW TO GET STARTED in VIDEO MARKETING!

In a recent post I mentioned some different categories of videos … one is the CAMCORDER VIDEO.  This is video you have shot from your smartphone, camcorder, or digital camera.  It’s MOTION VIDEO as opposed to a video primarily made up of photos (still images), and text.

Often the audio is removed (or sometimes partially removed) and music is added.

The purpose of this type of video varies greatly.  It can be as simple as a home video you would like to share with your friends, or a moment that you managed to capture (whether on purpose or by accident) that will appeal to a wide audience.  If your starting point is from your own inventory of home video footage, then you’re ready to begin.

STEP ONE:  What portion of the video do you want, and how are you going to edit it?

Once you have decided what clip you’ll be using, you will need a way to edit the video clip.  Some video cameras connect via USB, Bluetooth, or wireless, and you can easily copy the file onto your computer hard drive for editing.  Other methods include a memory card that you remove from the camera and insert into your computer’s memory card reader, and the other method is to connect the camera via firewire, and the video production software will CAPTURE the video and turn it into a raw video file.  Often the video format is AVI or MOV, and you’ll end up with a very large file, depending on the length (running time) of the video.  So be prepared to have plenty of hard drive space.

If your video is on DVD or video cassette, you can still work these video files too.  But you may need some video capture hardware such as a dazzle card.  In essence, you hit PLAY on the playback device, and RECORD on the computer.

Editing your video is generally done in video production software.  A few examples include Pinnacle, Adobe Premiere, Final Cut, and Sony Vegas.  Of course there’s much more than just these few mentioned examples.  If you’re lucky enough to own a Mac … then you’re all set since Macs come preloaded with iMovie.

A very short description of what to do next, is to edit the video using your video production software, add some text overlays, sound effects, music (and maybe a voice over), and then render the finished video.  Rendering means to export the edited version into a watchable file.  Preview your finished video, and when it’s perfected you can upload it to youtube and other video sharing sites.

Here’s an example of a CAMCORDER VIDEO that was shot on an iPhone 3GS (in poor lighting conditions), and quickly edited using Final Cut, and then posted to Youtube.

Of course I made this video for personal reasons.  Gunner’s a cute dog (well really what dog isn’t? *grin*), and I wanted to share this video with friends and family.

But in my case it was also an opportunity to promote myself and what I do.  As a producer of music for online marketers (the kind of music every youtube user needs), not only did I include my own music as the audio backdrop to this video, but I also added information about how someone can get some music for themselves … and with a PLR license.

Makes sense right?

But even if you don’t promote a product or service within YOUR video, there are also advertising opportunities for generating some revenue for your hard work and video masterpiece.

STEP TWO: Share your video

Gone are the days of needing to place your finished masterpiece onto video cassette or DVD.  Today, you can share it with the world in minutes by using video sharing sites such as youtube.

Here are more videos produced by Ginny … on youtube

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Eliminating Noise In Your Voice Over Recording Environment

A common problem that internet marketers run into is that they create an audio or video product … run straight through the recording … and discover in the end that in spite of their hard work that the audio is isn’t the masterpiece they had hoped for.

Most often the causes are room noise (or echoes), noise from interfering equipment, and too much distance between the microphone and the subject.

Sadly once the recording is committed to tape (or nowadays your hard drive), it’s locked in.  Since attempts to remove the background noise or room noise are often not successful, it’s best to eliminate the noise BEFORE you start the recording.
If you have a very large room with lots of ambiance, consider adding a baffle or reflexion filter.  It is positioned behind the microphone and will help you produce a DRY vocal recording.  Alternatively, add a curtain rod close by, and hang a blanket to help isolate you from interfering noises.

All electronics will produce noise ..and the most likely culprit to give you trouble is your computer.  And if you’re recording to it … you can’t turn it off.  The solution is to either isolate it in an insulated cabinet, or to cover it with a heavy blanket when you record.  Most cooling fans make a lot of noise, and they’ll be part of your recording.

Don’t forget … turn off your cell phone … and tell your family “I’m recording.  Please keep the dog quiet and don’t knock on my door.”

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Creating Top Quality Internet Audio for e-books, podcasts, video narration and more

Perhaps you are here today because you have made some YouTube videos that look great … and sound bad.  Maybe you would like to start a podcast.  Or maybe you’re an e-book author and would like to record your own creative works.  Or perhaps you heard some of the products that your competitors released and thought to yourself .. “hey that’s not all that good!  I can do better than that!”  But whatever your circumstances, this series of blog posts will educate you on what the masters do … to produce great audio.

Is audio quality important? Absolutely.  And producing a quality product will help YOU to stand out from your competitors.  As well as provide your customers with a product that is CLEAR and easy to understand.

One of the most basic skills in the world of video is the ability to make good, clean recordings of the spoken word. You may have some of the best camera work, special effects, titles and graphics in your videos, but if your viewers can’t understand what’s being said, then all that hard work you put into the visuals will be in vain.

Consumers today spend a lot on their audio playback equipment.  Whether it’s in our cars, for our computers, our home theatre surround sound systems, or even that newest portable media player we take to the gym, we like our audio to sound good.  And because professional recorded music is at such a high level of quality today, our ears are used to hearing great quality audio.

When it comes to video, it is a proven fact that good audio will improve how the consumer enjoys or perceives your product.  Studies have been done where they have compared identical videos; one with good audio and one with bad audio.  The viewers were told that they were to judge the quality of the VIDEO and provide their opinion on the difference in the two versions.  Although the video quality was exactly the same, the test market said that the one with the better sounding audio actually looked better than the other.  So audio really DOES affect how your video LOOKS!

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FLEXIBLE LOOPS:

A collection of royalty-free music loops for internet marketers – tailor made for Sales Videos!

ORDER THIS COLLECTION:

MORE INFO

A QUESTION OFTEN POPS UP: “How do I add music loops to my internet sales video?”

Answer: it varies depending on what software you’re using. Some software has the ability to LOOP (repeat over & over) the loop. If your program doesn’t, then you just insert, insert, insert.

Sometimes a person works EXCLUSIVELY within a video suite. In the example video I gave (in the wso offer post) I intentionally only worked within the video program. I wanted to demonstrate that no music editing skills were required to make that video above.

However most video editors allow you to run a video suite and audio suite simultaneously, and work back & forth between them. (Adobe Premiere works VERY WELL with Adobe Audition.)

I have a different product called LOOP OF THE WEEK. That collection comes with intros, endings, band clips, drum clips etc. Each week a new file set is delivered that is designed to work “together”. The editing process that you have asked about is a similar process to what you do with the “Loop Of The Week” collection that I have – and I DO have a training video for that. It runs about 8 minutes – check in particular the section about the 4 minute mark:

.

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In fact, it’s been crafted and optimized especially for Internet audio.

Why add music to your audios and videos?

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Whether you’re brand new to video production or you have been producing internet videos for years, there’s no doubt that you have had an opportunity to view some online videos for yourself.

Online, video can be used as a product, as a method of communication, or even as a promotion method such as on a video sharing site like Youtube.

One of the challenges that every video producer has … is that your video MUST achieve a level that meets or even exceeds that of your competitors. If it doesn’t, then it simple makes YOUR product or brand look cheap and substandard.

In addition to top quality visuals, a video MUST have great audio.

Although voice overs make the communication easier, they aren’t completely required. A clear and concise message can still be communicated easily with the use of great music, and some quality text on the screen.

If you’d like to learn more about video production for online, here’s a great article on EZINE. Video Marketing – Building Credibility For Your Web Site.

Regardless of whether voice is part of your video or not, you still need some quality royalty-free music. Here are three brand new royalty-free music packages, just released.

Power Trax – 5 energetic music clips, each under three minutes (which is the ideal length for a promo video). Click on Power Trax Music to listen to samples.

Orchestral Impact – 5 orchestral music clips with massive orchestral builds to provide drama and impact to your videos. Click on Orchestral Impact to listen to samples.

Internet Money Pack – includes 6 clips and was written specifically for internet marketers producing their own videos and audios. In your promotions, use these tracks for ideal performance. Click on Internet Money Pack Music to listen to samples.

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