The experts are
ALREADY
saying
that in
2012 …

• Online video viewers will reach 169.3 million in 2012
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012
• Mobile video viewers will reach 54.6 million in 2012
• Smartphone video viewers will reach 51.2 million in 2012

That being said, here’s a little bit of HOW TO GET STARTED in VIDEO MARKETING!

In a recent post I mentioned some different categories of videos … one is the CAMCORDER VIDEO.  This is video you have shot from your smartphone, camcorder, or digital camera.  It’s MOTION VIDEO as opposed to a video primarily made up of photos (still images), and text.

Often the audio is removed (or sometimes partially removed) and music is added.

The purpose of this type of video varies greatly.  It can be as simple as a home video you would like to share with your friends, or a moment that you managed to capture (whether on purpose or by accident) that will appeal to a wide audience.  If your starting point is from your own inventory of home video footage, then you’re ready to begin.

STEP ONE:  What portion of the video do you want, and how are you going to edit it?

Once you have decided what clip you’ll be using, you will need a way to edit the video clip.  Some video cameras connect via USB, Bluetooth, or wireless, and you can easily copy the file onto your computer hard drive for editing.  Other methods include a memory card that you remove from the camera and insert into your computer’s memory card reader, and the other method is to connect the camera via firewire, and the video production software will CAPTURE the video and turn it into a raw video file.  Often the video format is AVI or MOV, and you’ll end up with a very large file, depending on the length (running time) of the video.  So be prepared to have plenty of hard drive space.

If your video is on DVD or video cassette, you can still work these video files too.  But you may need some video capture hardware such as a dazzle card.  In essence, you hit PLAY on the playback device, and RECORD on the computer.

Editing your video is generally done in video production software.  A few examples include Pinnacle, Adobe Premiere, Final Cut, and Sony Vegas.  Of course there’s much more than just these few mentioned examples.  If you’re lucky enough to own a Mac … then you’re all set since Macs come preloaded with iMovie.

A very short description of what to do next, is to edit the video using your video production software, add some text overlays, sound effects, music (and maybe a voice over), and then render the finished video.  Rendering means to export the edited version into a watchable file.  Preview your finished video, and when it’s perfected you can upload it to youtube and other video sharing sites.

Here’s an example of a CAMCORDER VIDEO that was shot on an iPhone 3GS (in poor lighting conditions), and quickly edited using Final Cut, and then posted to Youtube.

Of course I made this video for personal reasons.  Gunner’s a cute dog (well really what dog isn’t? *grin*), and I wanted to share this video with friends and family.

But in my case it was also an opportunity to promote myself and what I do.  As a producer of music for online marketers (the kind of music every youtube user needs), not only did I include my own music as the audio backdrop to this video, but I also added information about how someone can get some music for themselves … and with a PLR license.

Makes sense right?

But even if you don’t promote a product or service within YOUR video, there are also advertising opportunities for generating some revenue for your hard work and video masterpiece.

STEP TWO: Share your video

Gone are the days of needing to place your finished masterpiece onto video cassette or DVD.  Today, you can share it with the world in minutes by using video sharing sites such as youtube.

Here are more videos produced by Ginny … on youtube

Tweet

Follow

The newest variety-pack collection background music collection in the MELANGE series is now available, featuring hand-picked selections from nine of Ginny’s royalty-free music packages.

Includes a variety of music genres including orchestral, commercial, infomercial, dance and more. Preview some samples below, or for more information and additional samples about this music collection go here.  These are all original Ginny Culp music productions.

More music samples

MUSIC LICENSING:

Select from one of four music licenses available for this collection:

• Personal use: use this in all your own audio and video productions, including a multimedia product that you plan to sell.
• Resale Rights Standard: use this license when you would like to sell the collection and keep 100% of what you make.
• Resale Rights Expanded: select this license when you would like to add Melange 10 to your paid membership site.
• White Label Resale Rights: select this license if you would like to rebrand or reskin the collection to give it a new title.

More info

Tweet

Follow

It’s a known fact that using audio and video in your online marketing can boost your conversions by 600% or more.  Here’s why:

Television has turned many of us into audio learners.  As a result, when we arrive at a web site with pages upon pages of typing, it looks like WORK to read what’s in front of us.

Enter the age of the Sales Video.  Most sales videos are under 3 minutes.  They start with a snappy music intro, and just like in writing any sales message, you need to grab the attention of your audience.

If your sales video will have a voice over, then your music intro should be short (under 30 seconds).  But in all cases it should be clean, and well-produced, to present your best possible image.  More about launching your product with a sales video.

Tweet

Follow

Lights …. Camera … and insert FAT SOUND EFFECTS!

Producers of quality audio and video products have known for decades that our emotions EASILY reached when sound effects are added to our media productions. Even going back to the days before television, and every family huddled around the radio for entertainment, sound effects were a huge part of each radio show.

They add AUTHENTICITY.  This makes what you’re hearing seem more real.

They add CONNECTIVITY.  They can stir up fear, tension, happiness, excitement, anticipation, and just about any other emotion that you’re hoping that your audience has.  When the audience connects with their emotions, then YOUR MESSAGE is more interesting, and has a better chance of leading to some type of action on the part of the viewer or listener.

They add STICKINESS.  Your message has a better chance of being remembered.  It sticks to their mind … and recall down the road is more easily achieved.

They add EXCITEMENT.  Whether it’s a montage of holiday photos or an important sales message … guide your audience forward, into the path that you lead them.  They’re more interested in your message!

Listen to Samples from this royalty-free sound effects collection – and get more info.

Tweet

Follow

New collection of Royalty-free music: WORLD BEATS.

Just released, tunes from across the globe:  From Hollywood to Bollywood.

Select from a variety of Royalty-Free licensing options including user licensing, reseller’s standard licensing, reseller’s expanded use, and private label rights. Samples and more info on this collection here.

Some of the fresh song titles include:

• Forever Dholak
• Fiddle Away
• Northern Hills
• Brazilian Paradise
• Bali Journey
• Reggae Lover
• and more

Tweet

Follow

Music Collection with three bonus collections:  Business Culture – select a personal use license or a license to sell the collection.

Ready to add to your multi-media projects, this collection of royalty-free tunes is set to impress.

More info and samples

More info and samples

Tweet

Follow

In fact, it’s been crafted and optimized especially for Internet audio.

Why add music to your audios and videos?

Tweet

Follow

Retirement is always a celebration isn’t it Ginny?

A person works hard all their life and finally the day arrives
when they can say farewell, and there’s now time on their hands
to enjoy the sweet things in life.

For many, this happens somewhere around age 60 or 65 (or sooner
if they hit the lottery). They hang up their tools for the last
time, say goodbye to their co-workers, and with a smile on their
face, wave to “the boss”. (I’m sure some people DREAM of that day
for decades!)

Ginny Culp music packages often come off the shelves too. This
happens about once or twice each year, and it makes room for the
new ones. We don’t make thousands of licenses available (which
would make you fight for sales and then resort to price wars to
move your product.)

The reason, is to keep only about fifteen collections in the
catalog, and to limit the number of resale licenses that are
available. (But right now there are over 25 collections – which
is too many – so I’d like to put some of them in YOUR hands today).

Once a collection is retired, it will never again be sold from
my catalog (at ANY price.)

Here’s what’s happening:

You may have already heard the news that Beats Gone Wild is coming.

So some of the collections have to come off the shelves (asap).

Nine royalty-free music collections with Resale Rights are getting ready to retire. And you can
see the celebration right here:

http://ginnyculp.com/2010/retiring-royalty-free-music-combo.html

Tweet

Follow

This is the first-ever release of all business-style infomercial music background tracks.  And you can hear all ten of the newest.

This is music that’s been tailor-made for you, the Internet Marketer.

In fact, it’s been crafted and optimized especially for Internet audio.

Why add music to your audios and videos?

1. You sound professional.

A recording of any kind that begins with the crackle of static, followed by an awkward pause, a throat clearing, and finally spoken words, makes you look like a rank amateur to your prospects and customers.

A recording that begins and ends with professionally crafted music, on the other hand, showcases you as the professional you are.

2. You’ll increase sales.

Whether you’re creating an audio or a video to sell your product, you’ll inspire more confidence by sounding professional.

And because you’re using upbeat, energetic music, people will be subconsciously swayed into a buying frame of mind, making it easier to get more sales with very little effort.

3. You’ll get fewer returns.

Customer satisfaction is higher when the perceived value and quality of the product is higher.

And when you integrate professionally created and recorded music into your products, they will sound professionally recorded to your customer.

This has been shown conclusively to increase perceived value and decrease returns.

All of these recordings are 100% royalty free, meaning you can personally use them as many times as you want, on as many audios, videos and presentations as you like, without limit.

Business Culture - Infomercial Style Music

Listen to samples from the newest collection of infomercial style background music tracks. This is a personal use license which can be used for commercial purposes including products that you plan to sell, for example audio books or videos. A fresh collection of background music tracks, infomercial, business, and corporate styles, perfect for multi-media and audio productions.

Tweet

Follow

Back up for a few days only, you can access the ENTIRE 2009 library of royalty-free music catalogs AND get resale rights.

Here’s what’s included:

PLUS 8 other collections:  1.08 Gigabytes of music with Resale Rights

Tweet

Follow