How to make a talking-head style video BETTER in 4 easy steps.

If I can clarify one point first … I’m not an advocate of using the talking-head style video for a sales video.

They’re GREAT for testimonials.  That being said … let’s move on.

TRANSFORM YOUR TALKING-HEAD VIDEO INTO A POWERHOUSE.

There are four steps to this process.  You’ll see how to do it yourself … or if you’d rather have me do it for you, please let me know.  The best way to reach me is on FACEBOOK.

Step 1.

If you have already recorded your webcam video and there is background noise, the best way to remove the noise is in an audio editing program.  My favorite is Adobe Audition.  Others will do the job just fine.  Select a NOISE REMOVAL TOOL.  Most of the time you’ll find this in the effects plugins.  When removing noise, be careful to always do a BEFORE & AFTER comparison because it’s easy to remove too much noise, and make your audio sound like it’s garbled or under water.  Generally speaking DON’T remove ALL the noise.  Sometimes even a 30% to 50% removal is enough to make it sound significantly better.

Many audio programs will open a video file.  While you can’t edit any of the visuals, it WILL allow you to tweak and edit the soundtrack for your video.

Step 2.

Jim’s new video opens with some MOTION VIDEO ELEMENTS from volume 8.  They are available here.  He used a blue background for the video, from the same collection.

These were added to the timeline in a video production program (just about any one will do the trick).

The original (talking-head) video was added to the timeline … this time with the cleaned audio track.

A CALL TO ACTION was selected also (from MOTION VIDEO ELEMENTS) and added to the end of the video.

Step 3.

A little high energy music was added.  A 30-second clip through the intro, and the same one was faded back in at the end of the video.  This piece is available at PLR MUSIC.

Though the cleaning of the audio (step 1) was done in an audio editor, the music was added in the video software.

Step 4.

For some customization, Jim added his URL to the bottom of the entire video, and a few CUSTOM MOTION VIDEO ELEMENTS.  (Video Elements used in packages can be ordered as a custom edit – YOUR WORDS from an EXISTING TEMPLATE.)

DONE!

Upon completion, the video was checked, and then rendered (output from the video program into a watchable video clip).  From there it can be added to your web site, shared on FaceBook, or uploaded to YouTube.

HERE ARE THE BEFORE & AFTER VIDEOS.

Before:

After:

HOW TO GET YOURS:

Option 1:

If you’re a “do it yourselfer” and want to transform your videos into a powerhouse like this one, you can check out MOTION VIDEO ELEMENTS Volume 8.

Option 2:

For three people only … I’ll fix your fix up your video and deliver your transformed version, ready to go.

Or if you aren’t sure where to start – we can start from scratch.  I’ll do it WITH YOU or FOR YOU. (Your choice).

Details here

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How to make YOUR sales videos GREAT!  Here’s 10 tips for you.

Music used in this video is called Magnitude (c) 2010, Ginny Culp.

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The experts are
ALREADY
saying
that in
2012 …

• Online video viewers will reach 169.3 million in 2012
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012
• Mobile video viewers will reach 54.6 million in 2012
• Smartphone video viewers will reach 51.2 million in 2012

That being said, here’s a little bit of HOW TO GET STARTED in VIDEO MARKETING!

In a recent post I mentioned some different categories of videos … one is the CAMCORDER VIDEO.  This is video you have shot from your smartphone, camcorder, or digital camera.  It’s MOTION VIDEO as opposed to a video primarily made up of photos (still images), and text.

Often the audio is removed (or sometimes partially removed) and music is added.

The purpose of this type of video varies greatly.  It can be as simple as a home video you would like to share with your friends, or a moment that you managed to capture (whether on purpose or by accident) that will appeal to a wide audience.  If your starting point is from your own inventory of home video footage, then you’re ready to begin.

STEP ONE:  What portion of the video do you want, and how are you going to edit it?

Once you have decided what clip you’ll be using, you will need a way to edit the video clip.  Some video cameras connect via USB, Bluetooth, or wireless, and you can easily copy the file onto your computer hard drive for editing.  Other methods include a memory card that you remove from the camera and insert into your computer’s memory card reader, and the other method is to connect the camera via firewire, and the video production software will CAPTURE the video and turn it into a raw video file.  Often the video format is AVI or MOV, and you’ll end up with a very large file, depending on the length (running time) of the video.  So be prepared to have plenty of hard drive space.

If your video is on DVD or video cassette, you can still work these video files too.  But you may need some video capture hardware such as a dazzle card.  In essence, you hit PLAY on the playback device, and RECORD on the computer.

Editing your video is generally done in video production software.  A few examples include Pinnacle, Adobe Premiere, Final Cut, and Sony Vegas.  Of course there’s much more than just these few mentioned examples.  If you’re lucky enough to own a Mac … then you’re all set since Macs come preloaded with iMovie.

A very short description of what to do next, is to edit the video using your video production software, add some text overlays, sound effects, music (and maybe a voice over), and then render the finished video.  Rendering means to export the edited version into a watchable file.  Preview your finished video, and when it’s perfected you can upload it to youtube and other video sharing sites.

Here’s an example of a CAMCORDER VIDEO that was shot on an iPhone 3GS (in poor lighting conditions), and quickly edited using Final Cut, and then posted to Youtube.

Of course I made this video for personal reasons.  Gunner’s a cute dog (well really what dog isn’t? *grin*), and I wanted to share this video with friends and family.

But in my case it was also an opportunity to promote myself and what I do.  As a producer of music for online marketers (the kind of music every youtube user needs), not only did I include my own music as the audio backdrop to this video, but I also added information about how someone can get some music for themselves … and with a PLR license.

Makes sense right?

But even if you don’t promote a product or service within YOUR video, there are also advertising opportunities for generating some revenue for your hard work and video masterpiece.

STEP TWO: Share your video

Gone are the days of needing to place your finished masterpiece onto video cassette or DVD.  Today, you can share it with the world in minutes by using video sharing sites such as youtube.

Here are more videos produced by Ginny … on youtube

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The newest variety-pack collection background music collection in the MELANGE series is now available, featuring hand-picked selections from nine of Ginny’s royalty-free music packages.

Includes a variety of music genres including orchestral, commercial, infomercial, dance and more. Preview some samples below, or for more information and additional samples about this music collection go here.  These are all original Ginny Culp music productions.

More music samples

MUSIC LICENSING:

Select from one of four music licenses available for this collection:

• Personal use: use this in all your own audio and video productions, including a multimedia product that you plan to sell.
• Resale Rights Standard: use this license when you would like to sell the collection and keep 100% of what you make.
• Resale Rights Expanded: select this license when you would like to add Melange 10 to your paid membership site.
• White Label Resale Rights: select this license if you would like to rebrand or reskin the collection to give it a new title.

More info

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It’s a known fact that using audio and video in your online marketing can boost your conversions by 600% or more.  Here’s why:

Television has turned many of us into audio learners.  As a result, when we arrive at a web site with pages upon pages of typing, it looks like WORK to read what’s in front of us.

Enter the age of the Sales Video.  Most sales videos are under 3 minutes.  They start with a snappy music intro, and just like in writing any sales message, you need to grab the attention of your audience.

If your sales video will have a voice over, then your music intro should be short (under 30 seconds).  But in all cases it should be clean, and well-produced, to present your best possible image.  More about launching your product with a sales video.

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FLEXIBLE LOOPS:

A collection of royalty-free music loops for internet marketers – tailor made for Sales Videos!

ORDER THIS COLLECTION:

MORE INFO

A QUESTION OFTEN POPS UP: “How do I add music loops to my internet sales video?”

Answer: it varies depending on what software you’re using. Some software has the ability to LOOP (repeat over & over) the loop. If your program doesn’t, then you just insert, insert, insert.

Sometimes a person works EXCLUSIVELY within a video suite. In the example video I gave (in the wso offer post) I intentionally only worked within the video program. I wanted to demonstrate that no music editing skills were required to make that video above.

However most video editors allow you to run a video suite and audio suite simultaneously, and work back & forth between them. (Adobe Premiere works VERY WELL with Adobe Audition.)

I have a different product called LOOP OF THE WEEK. That collection comes with intros, endings, band clips, drum clips etc. Each week a new file set is delivered that is designed to work “together”. The editing process that you have asked about is a similar process to what you do with the “Loop Of The Week” collection that I have – and I DO have a training video for that. It runs about 8 minutes – check in particular the section about the 4 minute mark:

.

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Lights …. Camera … and insert FAT SOUND EFFECTS!

Producers of quality audio and video products have known for decades that our emotions EASILY reached when sound effects are added to our media productions. Even going back to the days before television, and every family huddled around the radio for entertainment, sound effects were a huge part of each radio show.

They add AUTHENTICITY.  This makes what you’re hearing seem more real.

They add CONNECTIVITY.  They can stir up fear, tension, happiness, excitement, anticipation, and just about any other emotion that you’re hoping that your audience has.  When the audience connects with their emotions, then YOUR MESSAGE is more interesting, and has a better chance of leading to some type of action on the part of the viewer or listener.

They add STICKINESS.  Your message has a better chance of being remembered.  It sticks to their mind … and recall down the road is more easily achieved.

They add EXCITEMENT.  Whether it’s a montage of holiday photos or an important sales message … guide your audience forward, into the path that you lead them.  They’re more interested in your message!

Listen to Samples from this royalty-free sound effects collection – and get more info.

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Since launching two years ago, PLR Audios Platinum boasts to be the number one source for PLR Music and Audios.

Its Archive of music and audios with private label resell rights now tops 1 GIG plus each month there’s 20 Featured Audios with PLR.

More info:www.plrmusic.com

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Now available, Reseller’s Licensing for Music collection, Corporate Pack Vol.4.

Extremely popular this year, corporate and infomercial style background tracks for the internet marketer.

Not only licensed to use in your own commercial releases, with this reseller’s licensing, you too can sell the music collection.

Private Label Rights on Ginny’s music is available exclusively at PLR Audios Platinum.

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Just released, Corporate Pack Volume 4 is now ready for download.

Corporate and infomercial style background instrumentals, in a 7 by 8 format.  7 songs … 8 mixes each.

If you liked the Business Culture collection, here’s another collection of tunes, just for you:

Here are the titles in this collection:

1. Commerce And Me (8 mixes)
2. Flute Of Joy (8 mixes)
3. Infomercial Pitch (8 mixes)
4. Lite Effect (8 mixes)
5. Piano Leader (8 mixes)
6. The Day Ahead (8 mixes)
7. Downbeat Thing (8 mixes)

Samples to preview are here

Your license includes multi-media production including a product that you plan to sell.

MORE INFO ON THIS COLLECTION

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