How to make YOUR sales videos GREAT!  Here’s 10 tips for you.

Music used in this video is called Magnitude (c) 2010, Ginny Culp.

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The experts are
ALREADY
saying
that in
2012 …

• Online video viewers will reach 169.3 million in 2012
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012
• Mobile video viewers will reach 54.6 million in 2012
• Smartphone video viewers will reach 51.2 million in 2012

That being said, here’s a little bit of HOW TO GET STARTED in VIDEO MARKETING!

In a recent post I mentioned some different categories of videos … one is the CAMCORDER VIDEO.  This is video you have shot from your smartphone, camcorder, or digital camera.  It’s MOTION VIDEO as opposed to a video primarily made up of photos (still images), and text.

Often the audio is removed (or sometimes partially removed) and music is added.

The purpose of this type of video varies greatly.  It can be as simple as a home video you would like to share with your friends, or a moment that you managed to capture (whether on purpose or by accident) that will appeal to a wide audience.  If your starting point is from your own inventory of home video footage, then you’re ready to begin.

STEP ONE:  What portion of the video do you want, and how are you going to edit it?

Once you have decided what clip you’ll be using, you will need a way to edit the video clip.  Some video cameras connect via USB, Bluetooth, or wireless, and you can easily copy the file onto your computer hard drive for editing.  Other methods include a memory card that you remove from the camera and insert into your computer’s memory card reader, and the other method is to connect the camera via firewire, and the video production software will CAPTURE the video and turn it into a raw video file.  Often the video format is AVI or MOV, and you’ll end up with a very large file, depending on the length (running time) of the video.  So be prepared to have plenty of hard drive space.

If your video is on DVD or video cassette, you can still work these video files too.  But you may need some video capture hardware such as a dazzle card.  In essence, you hit PLAY on the playback device, and RECORD on the computer.

Editing your video is generally done in video production software.  A few examples include Pinnacle, Adobe Premiere, Final Cut, and Sony Vegas.  Of course there’s much more than just these few mentioned examples.  If you’re lucky enough to own a Mac … then you’re all set since Macs come preloaded with iMovie.

A very short description of what to do next, is to edit the video using your video production software, add some text overlays, sound effects, music (and maybe a voice over), and then render the finished video.  Rendering means to export the edited version into a watchable file.  Preview your finished video, and when it’s perfected you can upload it to youtube and other video sharing sites.

Here’s an example of a CAMCORDER VIDEO that was shot on an iPhone 3GS (in poor lighting conditions), and quickly edited using Final Cut, and then posted to Youtube.

Of course I made this video for personal reasons.  Gunner’s a cute dog (well really what dog isn’t? *grin*), and I wanted to share this video with friends and family.

But in my case it was also an opportunity to promote myself and what I do.  As a producer of music for online marketers (the kind of music every youtube user needs), not only did I include my own music as the audio backdrop to this video, but I also added information about how someone can get some music for themselves … and with a PLR license.

Makes sense right?

But even if you don’t promote a product or service within YOUR video, there are also advertising opportunities for generating some revenue for your hard work and video masterpiece.

STEP TWO: Share your video

Gone are the days of needing to place your finished masterpiece onto video cassette or DVD.  Today, you can share it with the world in minutes by using video sharing sites such as youtube.

Here are more videos produced by Ginny … on youtube

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The newest variety-pack collection background music collection in the MELANGE series is now available, featuring hand-picked selections from nine of Ginny’s royalty-free music packages.

Includes a variety of music genres including orchestral, commercial, infomercial, dance and more. Preview some samples below, or for more information and additional samples about this music collection go here.  These are all original Ginny Culp music productions.

More music samples

MUSIC LICENSING:

Select from one of four music licenses available for this collection:

• Personal use: use this in all your own audio and video productions, including a multimedia product that you plan to sell.
• Resale Rights Standard: use this license when you would like to sell the collection and keep 100% of what you make.
• Resale Rights Expanded: select this license when you would like to add Melange 10 to your paid membership site.
• White Label Resale Rights: select this license if you would like to rebrand or reskin the collection to give it a new title.

More info

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FLEXIBLE LOOPS:

A collection of royalty-free music loops for internet marketers – tailor made for Sales Videos!

ORDER THIS COLLECTION:

MORE INFO

A QUESTION OFTEN POPS UP: “How do I add music loops to my internet sales video?”

Answer: it varies depending on what software you’re using. Some software has the ability to LOOP (repeat over & over) the loop. If your program doesn’t, then you just insert, insert, insert.

Sometimes a person works EXCLUSIVELY within a video suite. In the example video I gave (in the wso offer post) I intentionally only worked within the video program. I wanted to demonstrate that no music editing skills were required to make that video above.

However most video editors allow you to run a video suite and audio suite simultaneously, and work back & forth between them. (Adobe Premiere works VERY WELL with Adobe Audition.)

I have a different product called LOOP OF THE WEEK. That collection comes with intros, endings, band clips, drum clips etc. Each week a new file set is delivered that is designed to work “together”. The editing process that you have asked about is a similar process to what you do with the “Loop Of The Week” collection that I have – and I DO have a training video for that. It runs about 8 minutes – check in particular the section about the 4 minute mark:

.

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Since launching two years ago, PLR Audios Platinum boasts to be the number one source for PLR Music and Audios.

Its Archive of music and audios with private label resell rights now tops 1 GIG plus each month there’s 20 Featured Audios with PLR.

More info:www.plrmusic.com

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Now available, Reseller’s Licensing for Music collection, Corporate Pack Vol.4.

Extremely popular this year, corporate and infomercial style background tracks for the internet marketer.

Not only licensed to use in your own commercial releases, with this reseller’s licensing, you too can sell the music collection.

Private Label Rights on Ginny’s music is available exclusively at PLR Audios Platinum.

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Just released, Corporate Pack Volume 4 is now ready for download.

Corporate and infomercial style background instrumentals, in a 7 by 8 format.  7 songs … 8 mixes each.

If you liked the Business Culture collection, here’s another collection of tunes, just for you:

Here are the titles in this collection:

1. Commerce And Me (8 mixes)
2. Flute Of Joy (8 mixes)
3. Infomercial Pitch (8 mixes)
4. Lite Effect (8 mixes)
5. Piano Leader (8 mixes)
6. The Day Ahead (8 mixes)
7. Downbeat Thing (8 mixes)

Samples to preview are here

Your license includes multi-media production including a product that you plan to sell.

MORE INFO ON THIS COLLECTION

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In fact, it’s been crafted and optimized especially for Internet audio.

Why add music to your audios and videos?

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“You play keyboards … like you’re a drummer!”

That’s what our drummer said to me one day at a band rehearsal in 1992, when he decided to wear headphones!

Playing live in a club, there’s a lot of loud stuff happening.  Drums banging, cymbals clanging, the bass thundering (through hopefully a great map like a Trace Eliot), and of course those rhythmic guitars!  But where does that leave the keyboards?

Well generally speaking a keyboard player has a lot of room to look for the holes in the sound, find his or her pocket … and play!

Influenced mostly by the rhythmic players such as Elton John, Burton Cummings and Billy Joel, I always took to stage a heavy set of hands that focused in on the complex rhythms fed by a drummer.  On that day in 1992, our drummer John discovered the ear candy he had been missing when he put on a set of headphones, and was able to hear a lot of the fine detail that normally only those in the audience got to hear (through of course the massive PA speakers).

The Royalty-Free Music Collection, Grand Piano Grooves, is a compilation of piano influenced rhythms.  You’ll also find that these tunes were tailor made for internet marketing audio, such as background music for your youtube videos, ebook intros, and instrumentals for podcasts and blog talk radio.

Click here to listen to samples of Grand Piano Grooves.

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I am very honored to see my royalty-free music used as a tribute to 9/11. Featured in this Ken English video production is the music track: Brass Masters. Download a free copy of BRASS MASTERS music track,
or order your complete BRASS MASTERS set with Resale Rights.

Watch this video on youtube

George Santayana (1863 1952), a Spanish philosopher, essayist, poet, and novelist once said that those who forget the past are condemned to repeat it. Throughout our lives, we have often been reminded to learn from our mistakes. Time and time again we see people around us making the same errors in judgment without learning from them. Video by Ken English, the BlogTalkRadioGuy

[digg=http://digg.com/music/Memory_Lives_On_Never_Forget_What_Happened_9_11]

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