Creating an EPIC Launch by Using Sales Videos

It’s a known fact that using audio and video in your online marketing can boost your conversions by 600% or more.  Here’s why:

Television has turned many of us into audio learners.  As a result, when we arrive at a web site with pages upon pages of typing, it looks like WORK to read what’s in front of us.

Enter the age of the Sales Video.  Most sales videos are under 3 minutes.  They start with a snappy music intro, and just like in writing any sales message, you need to grab the attention of your audience.

If your sales video will have a voice over, then your music intro should be short (under 30 seconds).  But in all cases it should be clean, and well-produced, to present your best possible image.  More about launching your product with a sales video.

Eliminating Noise In Your Voice Over Recording Environment

A common problem that internet marketers run into is that they create an audio or video product … run straight through the recording … and discover in the end that in spite of their hard work that the audio is isn’t the masterpiece they had hoped for.

Most often the causes are room noise (or echoes), noise from interfering equipment, and too much distance between the microphone and the subject.

Sadly once the recording is committed to tape (or nowadays your hard drive), it’s locked in.  Since attempts to remove the background noise or room noise are often not successful, it’s best to eliminate the noise BEFORE you start the recording.
If you have a very large room with lots of ambiance, consider adding a baffle or reflexion filter.  It is positioned behind the microphone and will help you produce a DRY vocal recording.  Alternatively, add a curtain rod close by, and hang a blanket to help isolate you from interfering noises.

All electronics will produce noise ..and the most likely culprit to give you trouble is your computer.  And if you’re recording to it … you can’t turn it off.  The solution is to either isolate it in an insulated cabinet, or to cover it with a heavy blanket when you record.  Most cooling fans make a lot of noise, and they’ll be part of your recording.

Don’t forget … turn off your cell phone … and tell your family “I’m recording.  Please keep the dog quiet and don’t knock on my door.”

Hardware – Choosing a Microphone for Voice Over Recordings

What hardware YOU need will depend on your application.  But in every case you need a good quality microphone.  The choice and selection is vast and there’s good reason for this.  Different mics SOUND different.  In addition to many manufacturers, there are different types, different purposes, and of course a variety of sizes and shapes.

When it comes to manufacturers, my first instinct is to go with a specialist in recording equipment.  Shure, EV, AKG, Samson, Rode just to name a few.  Personally I wouldn’t be purchasing a mic that is made by a computer manufacturer.  Although they may make a great mouse or keyboard, they just don’t have the years of experience at producing a quality microphone.  In my case I have several mics, but they are all pro level.

The next thing you need to decide on is the style of mic.  Do you want one in a headset?  On a stand?  Or a lapel mic clipped to your shirt?  In my case I prefer one on a stand.  But for micing for video, you could use either a hidden lapel mic or a condenser mic designed for that purpose.  In all cases be sure to get a mic that is suited for SPOKEN VOICE … not live singing or micing an instrument.  Since the explosion of the home recording market, the prices of quality mics have really dropped because the market has increased.

In addition, a number of manufacturers are now coming out with mics specifically for podcasting.  One of the best I have seen (or heard) is the Rode Podcaster.  The reason, is that it is a great mic, and has a built-in headphone jack – right in the body of the microphone.  The price on this mic is in the low $200’s.  And since it is a USB mic, you won’t need a high-end sound card or mic preamp to plug into.  (more about that in the next section). All you need is a USB cable … which is included, and a mic stand.  Now one word of caution.  This mic is VERY heavy.  Be sure the mic stand you will use is able to support its weight.

Common Blunders When Recording Voice Overs

8 Common Blunders When Recording Voice Overs

1. The first and most common blunder a budding audio producer may make is where he gets his information from.

If you were going to build your very first home from scratch and had absolutely no experience, would you ask your neighbor for advice on how to build one?  That should only be the case if your neighbor works professionally in the home-building industry rather than someone who built a little shed in their back-yard.

The reason I say this, is that not every amateur audio producer realizes that they AREN’T putting out a quality product.  But with a few key steps they COULD be.

So when you seek advice … ask someone in the industry.  Go to a retailer that sells recording equipment, or call a recording studio … or if you are one who likes to visit forums, check out some that specialize in audio.

2. Another common blunder is using the WRONG microphone.

In the hardware selection in these posts about creating great voice overs I will go into further detail about how to choose the right mic for your situation.  But using a $150 stage mic (for live music) is equally as wrong as using a $10 headset mic.
3. NOT editing the audio. A comparison you may understand is writing a document or a book.  You edit and re-edit your work, crafting it to make it perfect.  With audio you should do the same.  For example, if you said “uhm” … then cut it out.

4. Using an internet (such as VOIP) service to record your audio. You will always get the best quality if you record direct to your own hardware.

5. Inexperience is also sometimes a blunder. Before recording your first audio narration, get some experience and practice.  As you record, remember to project your voice, and keep your tone and volume consistent.  When done, listen to your recording and note the areas you need to improve.

6. Not using a script. More about this in a later chapter.

7. Bandwidth is NOT an excuse. When you record, record the original audio in the SAME location where it is being spoken.  Internet recording WILL reduce its quality every time.  And when you release your files that you plan to sell … don’t send out cheap bubbling audio that sounds like it was recorded in a fish tank.  There is absolutely NO need for this to happen in this era where simply amazing recording tools can be in YOUR hands for very little expense.  Don’t sacrifice quality … whether it’s on the upload … or the download!

8. Another blunder is MUSIC. If you’re going to put music into your audio .. and you SHOULD … it must be royalty-free.  Don’t risk getting sued.  Purchasing a CD or MP3 doesn’t automatically come with distribution rights.  Commercial music does NOT come with the rights to use it in your own audio or video productions.  But again … more on this in the posts about the selection of music for your voice over recordings.

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Each article has been professionally narrated by a voice over artist.

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