While it’s true that quality must be evident in everything you do, and your video elements must be top drawer, often adding too much special effects can distract from your message, in particular since most of are amateur video producers.
The key to a great video is in authenticity and its content, two things that many people forget when YouTube Marketing.
Just about every one of us today has the tools to create a great video, and its simply a process of learning a skill set which begins with learning HOW to make a video followed by how to make a great video that YouTube viewers will watch.
In case you didn’t already know, YouTube is the number two place on the web where we go when we are searching. In particular this is true when we want to LEARN HOW TO DO something. When you want to know how to fix “xyz product” or how to “make xyz product” there’s likely a YouTube video already up. Of course some are good and some are bad, but the best ones adopt two main principles:
1. They deliver a great message and the content is clear
2. They don’t overdo the special effects. They keep it simple.
Now I’m not saying that raw footage is the way to go. In fact just the opposite. Always edit out the unnecessary seconds (or minutes) from your video, and keep it as short as possible so that you don’t lose the attention of your audience. A well-produced video has an opening (an intro) usually with a nice graphic and some music, then follows with a statement of what the problem is they will show you how to solve (in their video), shifts then to the content (the solution) and then ends with a conclusion which is often a graphic with some ending music. More often than not, the ending is a call to action where you tell your audience what steps to take next.
As for sales videos, here’s a short video with TEN TIPS to producing great sales videos in your YuTube marketing.
Using music in your videos? Here’s an explanation of What Is Royalty-Free Music: