There’s no question about the power of video today. It adds credibility and professionalism to your online presence, but most importantly online video can drive traffic in masses that are extremely powerful to your marketing campaigns!
I just finished reading an online article about how to generate massive amounts of traffic to your web site. The article sorry to say was all cheese and no meat. Here’s a summary of what it said:
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So here’s the deal … most marketers already have a camera, and they already know that they need to submit the video to video sharing sites like YouTube. So let’s get to the HEART of the matter.
YOUTUBE MARKETING: POPULARITY DRIVES VIEWS UP!
And when you have lots of views, there are opportunities for both traffic generation as well as a share of revenue from YouTube. So HOW do you create a popular video? Basically, understand your market and study the competition.
Did you know that most of the highly popular videos on YouTube today are produced by amateurs? They aren’t the ones that companies have shelled out thousands or tens of thousands to create. They’re the YouTube videos that folks like you and I make in our homes, using software like Premiere, Final Cut, Vegas and such. They aren’t for the most part amateurish looking … they’re simply home produced (over a period of hours days and weeks), and the video producer took the TIME to create a nice video, and then did a little youtube marketing.
The video creator made sure that the content was informative and/or entertaining, and that the message flow was clear.
MESSAGE FLOW:
To determine what your video is going to say (from start to finish), first create a storyboard, which could be on a whiteboard, a piece of paper or on your computer. It’s a simple list of what the viewer will see. If your video will contain a voiceover, then write the script and rehearse it. If you plan to appear “on camera” yourself, then rehearse in front of a mirror, or better yet in front of an audience so they can give you feedback.
Once you’re ready, record the voice (or action sequence), and typically there will be some editing to do. Step 1 … eliminate the background noise if it’s there. (Usually there IS background noise in the audio track). If you can’t reduce the noise to a point that’s “good enough” then consider re-recording your voiceover or action sequence, but first determine what the cause of the noise was.
INTRO:I feel a video should ALWAYS have an intro of sorts … complete with some great background music. Most intros will run between 10 and 30 seconds, depending on the length of your video production. WHERE DOES TRAFFIC GENERATION COME FROM?It’s not simply HAVING a video that drives traffic. Your video simple HAS TO BE keyword rich for it to successfully rank (and be found). And if you don’t know what the keywords are that will drive traffic for you … then you’ll have to put on the brakes and deal with that first. Making your video KEYWORD RICH means that during the upload process take advantage of the description and tags. Fill your description with well-written text that is jam-packed with phrases that your market searches for. Cross-link your video with other social networking web sites and all online sites that you have editorial control over (your blogs and web sites). Again, they’ll help your video to be found. HERE’S THE BOTTOM LINE:If viewers ENJOY your video (whether it makes them laugh or whether it teaches something of value) they WILL SHARE IT. In fact … you don’t even have to ask them to! Recommended Reading: |
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