Search Engine Optimization (SEO) is the process of improving both the volume and quality of traffic coming to a web site or blog. The traffic is “organic” or “natural” as opposed to paid traffic, and is derived from web searchers seeking certain keywords.

Because search engines use the words and characters that are typed on a page, when it comes to audio and video seo, it proves to be more of a challenge. Since google can’t scan through your audio or video file searching for keywords, then it’s important to take some additional steps to make sure your audio or video are indexed …. and result in some great targeted niche traffic.

Since targeted traffic from youtube and other video sharing sites is HOT, adopting a few seo principles will ensure better results for your video traffic.

One of the most important things to do, is to make sure your video is in youtube or google video. It has been said, that youtube and google-video are the two places that google obtains its video feeds.

Next, be sure to include keywords and a well-written description in your video details. At youtube.com this can be done either at the time you upload your video (in the video info) or you can modify it later if you prefer.

AUDIO: To learn more about video SEO click and listen to this audio:

Video SEO - How to get thousands of views of your video - by Ginny Culp